Strategically scrappy.
Playfully precise.

Experience

  • Leads boutique consultancy specializing in brand and marketing strategy for B2B and B2C organizations across industries.

    • Builds and activates brand platforms that drive visibility, engagement and measurable business growth.

    • Shapes strategic narratives and creative direction that align brand identity with business ambition.

    • Develops and executes integrated campaigns across digital, social and experiential channels.

    • Partners with founders, executives and marketing leaders to clarify positioning, strengthen storytelling and scale brand impact.

  • Led brand strategy, development and communications across the United States, Mexico and Brazil — three critical growth markets where Awin is scaling as a challenger brand.

    • Spearheaded full-funnel marketing strategies, aligning brand, content and campaign efforts to each stage of the buyer journey, supporting global priorities but tailored for local traction. 

    • Led all marketing communications, customer education and internal messaging for Awin’s top global business priority, the ongoing ShareASale-to-Awin platform upgrade.

    • Developed external messaging, internal playbooks, go-to-market plans, sales enablement tools, campaign materials and customer communications.

    • Led Awin Mexico launch in 2025, defining market entry strategy and brand positioning for an underdeveloped but high-potential affiliate market.

    • Co-hosted and co-produced Awin-Win Marketing Podcast, a core initiative in driving brand visibility sales enablement and thought leadership for Awin globally.

    • Managed team of four spanning the US, Mexico and Brazil.

    • Acted as cross-functional partner to commercial, product and executive teams across the Americas and globally.

  • Progressed through a variety of roles with increasing responsibility, culminating in a lead strategist position overseeing North American marketing for Awin and ShareASale.

    • Delivered integrated campaigns across PR, content, social, events and demand gen.

    • Led branded content partnerships in Forbes, Bloomberg, Adweek, TechCrunch and other tier 1 and 2 publications.

    • Supported global initiatives including Awin’s annual industry research report, Power 100 list and early podcast development.

    • Aligned regional execution with business development goals, creating tools and messaging that enabled commercial growth.

  • Rebranded Comtech’s cybersecurity division for commercial markets. Managed product launches, events, advertising and served as in-house designer/webmaster.

  • Created marketing and proposal content for mid-Atlantic offices. Supported regional business development and CRM strategy.

  • Led marketing strategy across multiple real estate brands. Built demographic tools, managed content and branding and oversaw PR and events.

A decorative white bust of a woman's head with green leafy plant growing from the top, placed on a black table with blurred background.

Advocating for bold ideas grounded in integrity and understanding.

Project highlights

    • Led all marketing communications, customer education and internal messaging for Awin’s most critical business priority.

    • Drove  strategic brand transition, ensuring ShareASale’s legacy equity strengthens Awin’s platform positioning and supports aggressive new business growth.

    • Hosted and produced Awin’s flagship podcast, spotlighting successful affiliate partnerships to elevate Awin’s thought leadership and partner credibility.

    • Enhanced brand visibility, supported demand generation and provided sales enablement content through strategic episodes and on-site recordings at industry events.

    • Led strategy and execution for Awin’s flagship research and partnership activation  initiatives, designed to position the business as a global thought leader in performance marketing.

    • Delivered a cross-channel campaign — blending data storytelling, C-suite comms and partner amplification — that drove brand credibility, media visibility and commercial pipeline growth.

    • Developed strategy, branding and go-to-market execution for PartnerUp, Awin’s innovative “dating app”–style tool for affiliate partner discovery and activation.

    • Positioned PartnerUp as a fun, intuitive solution to help advertisers connect with high-performing partners, driving increased engagement, faster onboarding and long-term program growth across all verticals.

Skills

Brand strategy &
identity

Positioning • Messaging Development • Narrative Design • Brand Architecture • Challenger Strategy

Campaigns &
communications

Go-to-Market Planning • Multi-Channel Campaigns • Content Creation • Executive Comms • PR

Creative & commercial
alignment

Lead Gen Alignment • Partner Marketing • Product Launch Support • Voice & Tone Strategy